n-tara Sheds Light on Sales Enablement Challenges and Asks the Question:
"Ever feel like your sales people
just...don't...get it?"

As a marketing professional, if you've ever wondered what 'sales enablement' is and how it can help you, we have the answers.

To assist you, we've launched SalesEnlightenment.com, a best practices and information website that is solely focused on helping sales and marketing define and solve common sales enablement challenges.

Our theme of 'enlightenment' stems from the idea of making the proverbial light bulb go on between your sales force and your customers. It's the moment where alignment happens -- where your presentation, centered around the customer's needs, is delivered in a conversational fashion, and resonates with your customer because you understand (and can communicate) how to solve their business problem.

Over the past 10 years of hands-on experience with sales enablement, we’ve encountered the same challenges again and again from marketing, portfolio and sales organizations. Since everyone seems to be having similar issues with improving sales force effectiveness, it was only natural that we should create a place to learn, share and start conversations about enabling sales in your company.

So, what is sales enablement? Simply, it's the process of improving sales conversations to maximize sales performance. (A more detailed explanation can be found on our website).

n-tara’s sales enablement solutions are focused on delivering three critical components: visual, customer-ready sales content that simplifies complex solutions and messaging; an enabling framework that delivers informed messages that are timely, relevant to customer business objectives and in the context of individual stakeholders; and an intelligent, interactive presentation layer that facilitates collaborative discussions and tracks usage and results.

SalesEnlightenment.com allows individuals in sales, marketing and portfolio management to select their role, go-to-market model and sales strategy and presents common scenarios based on pain points specific to their profile. Solutions to each challenge are presented along with links to additional information. Visitors can also submit their own stories, pass along to a colleague or join in facilitated conversations with our sales enablement strategists.

We hope you enjoy the web site, and look forward to your stories and feedback.

Need help with your sales challenges? Start a conversation with us.

PS: By the way, your sales people DO get it, but...what they may NOT get is how to effectively use overly complex and portfolio-centric sales content that isn’t customer-ready.