XEROX GLOBAL SERVICES AND N-TARA INTERACTIVE HONORED WITH BEST OF SHOW IN HORIZON INTERACTIVE AWARDSXGS Tour Wins Top Honor in International Interactive Design Competition
Xerox Global Services and n-tara interactive captured the Best of Show honor in the 2008 Horizon Interactive Awards. The winning entry, an animated, interactive sales tool called the 'XGS Tour', was judged against entries from some of the world’s largest and finest interactive agencies.
Considered by some to be the “Oscars” of interactive media competition, the Horizon Interactive Awards drew over 1000 entries from 20 countries around the world including: Australia, Belgium, Canada, China, Croatia, Germany, Great Britain, Hong Kong, Hungary, Ireland, Israel, Italy, Malaysia, Spain, Singapore, South Africa, Thailand, Turkey, Taiwan, United Arab Emirates, and nearly all 50 US states.
“The Horizon Interactive Awards is a highly prestigious global interactive competition, and we are thrilled that our work for Xerox Global Services has been acknowledged among the industry’s best,” said n-tara interactive CEO Ralph O’Dell. “Most importantly, this work continues to streamline the sales process for our customer.”
“n-tara interactive is our dedicated partner in the development of these innovative sales tools,” said Julie Meyers, Vice President, Marketing and Strategy for Xerox Global Services. “Used as a substitute for traditional executive presentations during complex sales cycles, these tools enable the Xerox Global Services sales teams to sell significant Enterprise Document Services deals.”
IS YOUR HAIR FINE, NORMAL, OR COARSE?New Website for Vidal Sassoon Helps Consumers Pick Products Based on Hair Type
n-tara interactive recently launched the new Vidal Sassoon Answers website for Helen of Troy. In a highly interactive setting, visitors to the site can learn about hair care products tailored to their specific hair care needs: fine, normal or coarse - and choose products that best fit their hair type.
The web site continues the tradition of the Vidal Sassoon brand by offering premium styling tools designed specifically for any hair type and texture, to deliver the perfect style every time.
ENGAGEMENT IS THE NEW MARKETING MANTRANOW is The Right Time to Use Interactive Agencies to Engage Customers
n-tara interactive Chief Strategy Officer Bob Markham, fresh from Forrester's Marketing Forum 2008, says “Engagement is a compelling argument for using an interactive agency. From a strategic perspective, customer engagement is the ability to increase and measure the affinity and influence that a customer has for a brand or product."
He continues, "As more interactions are taken online, it is crucial for companies to work with an interactive agency that has the processes and technologies to increase customer engagement as a key initiative of sales and marketing."
How is engagement measured? Brian Haven from Forrester Research says "This new type of measurement — engagement — encompasses the quantitative metrics of site visits and transactions, the qualitative metrics of brand awareness and loyalty, and the fuzzy areas in the middle best characterized by social media."
Bob, previously Principal Analyst with Forrester Research, joined n-tara interactive in 2007. Bob leverages his in-depth expertise of content management and technology platforms in the development of customer solutions. Additionally, Bob is responsible for setting the strategic direction for n-tara interactive and the roadmap for future services and initiatives.
Do you have a strategy to engage your customers? n-tara interactive specializes in designing targeted online experiences and social media strategies that engage customers and deliver measurable results. For more information or to schedule a demo of our capabilities, contact us at connect@ntara.com.
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