IN THIS ISSUE

Just like your Spring garden, things are in bloom here at n-tara. In our last issue, we briefly introduced you to Dennis Pannuto, our new CIO. You can read more about Dennis to the right..

If you haven't checked us out in a while, read on for some exciting news about some customer awards and download the latest, freshest research from industry analysts.

• n-tara CIO Dennis Pannuto leads panel at DAM Conference
• Horizon Interactive Award winners announced
• Reinvent your marketing organization with a 21st Century Agency

FOCUS ON THOUGHT LEADERSHIP

What does your business do? What do you ultimately create?

Our own Dennis Pannuto is currently tackling these foundational questions at the 2007 Henry Stewart Digital Asset Management (DAM) and Workflow Automation Conference, where he is leading the DAM & Workflow Automation for Advertising Track. The conference is being held June 6-7 in New York at the Jacob Javits Center.

Digital asset management systems are used by various industries to annotate, organize, catalog, store and retrieve digital assets. Digital assets are not only media types like images, animation, audio, and video, but also include office files like documents, spreadsheets, and PowerPoint presentations.

n-tara has been actively involved in the DAM market through our nPowered and Ballista presentation technologies, which are presentation tools that 'sit' on top of DAM solutions and pull rich media and office files into a presentation environment.

FOCUS ON NEWS

n-tara Creates Winning Designs for Customers

For the third year in a row, n-tara's work has received accolades in a prestigious international design competition.  The 2007 Horizon Interactive Awards honored n-tara, Xerox Global Services and Barter Theatre (the State Theatre of Virginia, located in beautiful Abingdon) in its sixth annual competition. 

The Horizon Awards recognizes excellence in interactive media production among multi-media developers worldwide.  This year's competition saw nearly 1000 entries from 24 countries around world. An international panel of judges, consisting of industry professionals with diverse backgrounds, evaluated 19 different categories ranging from online advertising to video games.

n-tara was awarded two golds, one in the Business to Business category for the Xerox Global Services Office Virtual Tour, a custom sales enablement solution, and the second in the Consumer Information category for Milton's Guide to Barter Theatre, an interactive kiosk. And finally, n-tara's holiday promotion video: Behind the Scenes – The Making of the 2006 Holiday eCard, earned a silver in the Self-Promotion Category.

Click here to check out all of the Horizon Interactive Award winning projects.

FOCUS ON RESEARCH

Are you looking for a '21st Century Agency'?

When we reviewed this Trends paper from Forrester Research, we knew immediately that they were speaking our language.

As CMO's create customer centric marketing organizations, they need help from their advisors -- the traditional advertising agency. But are agencies helping their customers capitalize on emerging channels and technologies? Marketers need to know how to evaluate their current or future agency to build an integrated marketing team.

[ read more ]

Marketing organization: heal thyself!

Is your marketing organization broken? It's time to regain effectiveness by transitioning to a CCMO: a customer-centric marketing organization. This Forrester Research paper takes a look at the steps necessary to create a new marketing culture that keeps the customer in focus.

You'll learn that you have to redesign your metrics and take another look at how you select and manage your agency relationships.

[ read more ]