IN THIS ISSUE

There's a tremendous air of excitement here at n-tara, as you'll read in this issue of n-focus. In 2007, we're even more committed to one goal: serving you with the most strategic, innovative solutions that solve your business challenges and generate a tremendous return on investment.

• Big changes for n-tara in 2007
• Expanded services means more ways to help you
• Improve your online presence: the latest research
• In case you missed it: n-tara goes viral for the holidays

If you haven't checked us out in a while, read on for some exciting news about our growing staff of industry experts and expanded capability; meet a new face, and download the latest, freshest research from industry analysts.

Be sure to visit ntara.com to learn more. We hope you enjoy n-focus and we look forward to working with you in 2007!

FOCUS ON NEWS

Big Changes in 2007: n-tara Expands Focus and Adds

World-Class Agency Veterans

n-tara is announcing that it is expanding its business into a full service interactive agency. As part of our growth strategy, n-tara has recruited several industry experts with experience at top agencies, including BBDO Worldwide and Agency.com.

"We experienced tremendous growth in 2006," said Ralph O’Dell, Chairman and CEO of n-tara. "Our customers are reaching out to us to provide full service creative, strategic, and tactical management of their web-based sales, marketing, and training activities. It was a natural move for us to grow our offerings and our expertise as a result of this customer demand."

[ click to read more ]

FOCUS ON SERVICE

Full-Service Offerings = More Ways To Grow Your Business

With a renewed focus on full-service solutions and the addition of the best creative and marketing talent, we've never been better prepared to help you grow your business.

Our website content has been updated to provide descriptions and examples of our agency and technology services, but here's just a hint at what we can do for you:

Digital Branding and Online Development

Learn about your customers, develop a brand and deploy it on the web to a global audience.

Guided Selling and Sales Enablement

An n-tara specialty. We're recognized by industry analysts as a leader in creating 'tools' that help you sell better. Period.

CRM: Customer Relationship Management

Discover your customers' behaviors and then use multiple channels to attract, reach, engage, and retain them. We have the industry's best and brightest talent to help you do it.

Technology Solutions

From custom software to turnkey management of online programs, we're the technology company that other technology companies turn to when they need problems solved.

FOCUS ON RESEARCH

Top 10 Ways to Improve Your Web Site User Experience

Your web users' online experience is critical to your business success. But firms often flounder when working on site improvements. To improve your Web site user experience, Forrester Research recommends tactical techniques for evaluating your site and determining users' needs.

This white paper from Forrester Research offers proven and emerging methodologies for redesigning your site, and best practices for ensuring that your site supports your business.

[ click to read more ]

B2B Marketers Zero in On Customer Experience

Technology can help B2B marketers deepen customer relationships and drive demand. This Forrester Research Trends document recommends that B2B marketers must emphasize customer data management as they update the systems and processes needed to transform data into customer knowledge.

Improving the online customer experience is a first step, there are other investments and tactics that must be aligned to unite marketing, sales, and customer service.

[ click to read more ]

FOCUS ON FUN

Just in case you missed it, you can still watch a day in the office with Shane McCown (above) and the n-tara team in n-tara Behind the Scenes: The Making of the 2006 Holiday eCard.

[ click to view ]