INDUSTRY VETERAN TIM LAMBERT JOINS N-TARA TO HELP YOU ENABLE YOUR SALES FORCE

n-tara Strengthens Sales Enablement Offering With Seasoned Sales and Marketing Expert

We are pleased to announce that Tim Lambert has joined n-tara as Senior Vice President, Sales Enablement Solutions.  In his new position Lambert is responsible for the strategy, execution and growth of the company’s sales enablement solutions. 

Prior to joining n-tara, Tim was Vice President of Global Field Marketing and Enablement Programs at Unisys.   In that role, he led an organization with personnel located in 20 countries accountable for integrated sales and marketing programs for a $5B+ portfolio sold to global commercial, financial services and public sector clients.  Tim’s accomplishments include award-winning demand generation and sales enablement programs that generated over $500M in revenue. 

Earlier in his career, Tim held marketing, sales and solution management roles with Burroughs, one of the pioneering innovators of the Information Technology industry, and Peirce-Phelps, a diversified distributor and reseller of technology, multimedia, industrial and consumer products.

“Tim Lambert brings to n-tara valuable experience developing and executing cost-effective marketing and sales programs with a core competency in sales enablement,” said n-tara CEO Ralph O’Dell.  “Tim will lead our sales enablement solutions business with the objective of helping n-tara’s clients improve sales effectiveness with programs that are tailored to their business objectives.” 

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TOP 10 + 1 BEST PRACTICES FOR SALES ENABLEMENT SUCCESS

It All Starts With....Your Customer

By Tim Lambert, SVP, Sales Enablement Solutions

I’ve recently joined n-tara to lead the sales enablement solutions business.  My goal is to help clients cut through the clutter to realize their unique value and drive business impact with sales enablement programs.   There is a clear, compelling and growing business imperative for organizations to focus on sales enablement.  My point of view is based on experience developing and executing countless solution, marketing and sales programs.  I can say without exception the most successful programs are those with a strong emphasis on sales enablement. 

On our blog, over the course of the next few weeks, I’ll discuss my “Top 10 (+1) Best Practices for Successful Sales Enablement.”  I listed them as 10 (+1) since #1 and #11 are one and the same.  The idea is that the last leads back to the first.  In other words, you return to the customer view for refinement through an iterative process of continuous improvement.  It sounds like a cliché, but it all starts and finishes with the customer.  This is a guiding principle that is frequently stated, but less frequently practiced.  So here are the best practices including an abstract for each that I’ll expand on in future posts.       

1. Start with the customer
Understand the challenges and problem solving processes of your complete set of customer stakeholders at every stage of the problem solving and buying process.

READ MORE about Best Practices for Sales Enablement >>

DRIVING WEBSITE USER INTERACTION

3 Steps to Engaging Customers on Your Website

By Thomas Eorgan, SVP, Marketing

What's your strategy to drive website traffic, online sales or convert casual visitors to long-term customers?  If you are selling products online, or if customers use your site to research your products or services,  you need a well-planned strategy to attract site visitors and help them achieve their goals.

Consider these three objectives:

REACH: Is your site plainly visible in search? Or are you lost in the 225 million other websites on the web?

ENGAGE: If you have a good flow of traffic to your site, what are you doing to keep them there and bring them back? 

CONVERT: Conversion is the act of completing the 'job' that brought the visitor to your site.  How is your conversion strategy working?

READ MORE about Driving Website User Interaction >>

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